The first branded candy
We have recently launched Riesen Milk in Sweden and Denmark. Our ever popular dark Riesen is now available for the first time in a delicious milk chocolate version.
RIESEN is now available in more than 50 countries and is as successful today as it has always been.
Under the motto "Hammer it, saw it and win", RIESEN organised the European DIY Championships in 2008. A competition that certainly packed a punch!
Show that you've got what it takes: the new promotional campaign "Chocolate for serious experts" featured large-scale posters and newspaper advertisements.
A new look for even more taste: RIESEN was given a new, modern packaging design in 1999. Thanks to intensive product research, the new RIESEN provided an even more intensive taste experience and became even more chocolatey. The advertising campaign said it all: "Just try it!"
RIESEN's success continued: together, chocolate and the basic idea of an extra long-lasting chewy treat resulted in the RIESEN Chocolate Chew – which became extremely popular..
Even bigger and better: RIESEN became SUPER RIESEN. As an additional purchasing incentive, each pack featured a "Schleck" cartoon and football tips from German football icon Helmut Haller.
The successful product was renamed into "2 Penny RIESEN" and was now also available in different flavors, eg. chocolate caramel.
Early, earliest, Storck: Germany's first candy brand was created in 1934: "Storck 1 Penny RIESEN", individually wrapped and initially a caramel candy.